At the present, information in the public domain is that only a small fraction of the existing client-agency relationships last long. On average, a great number of them last up to a maximum of three years. The primary reason for this is the inability of the client to get ideal results as expected, and this prompts them to look for other branding agencies. However, the frequency of change does not guarantee the enjoyment of substantial results. You need to figure out whether the next branding agency you intend to work with has what it takes to make your business prosper.
Different branding and packaging design agencies have various ways of meeting their clients’ needs. If you are results oriented, you need to hire a culture, and not an agency. You can tell about the culture of an agency if you are in a position to evaluate its core values and the kind of relationship maintained by the staff. In this case, you should try your best to avoid agencies that tolerate fiefdoms. That said, the staff to deal with should be jovial individuals whose opinion is valued and incorporated in the decisions making process.
Although the matters of branding and packaging issues are taught in class, talent rules. People or agencies that have been linked with the best results often employ people whose results are superior; therefore, they do not always depend on the class performance. The best measure of the agency talent is an in-depth review of the past performance, and this will entail spending some time researching on past clients served by that agency. However, you can also seek information from online sources to gauge the reputation of the agency you intend to hire.
At all times, you should remember that you are the boss as a client. This means that the agency should work according to your instructions. That said, you need to set some expectations so that your team can collaborate effectively. Accordingly, you need to set some expectations before the contract can begin. You must inform them about all your needs, and this is the period you should negotiate about the pricing for your contract. However, you should not squeeze the agency’s bottom-line as this can lead to a counterproductive engagement. Also, you should not deal with an agency for branding and packaging alone. Most of them offer additional services such as marketing that can help you greatly at saving costs. For more info. on branding agencies, visit: https://www.huffingtonpost.com/entry/branding-from-why_b_13619428.html.